SensAble Technologies
15 Constitution Way
Woburn, MA 01801
T: 781-937-8315
F: 781-937-8325
info@sensable.com
Woburn, MA, November 7, 2003 - SensAble Technologies, Inc. announced today the immediate availability of the newest member of the FreeForm® family of modeling products, the FreeForm® Concept™ system version 1.0 with SensAble's newest haptic device, the PHANTOM® Omni™. The first revenue units have shipped.
The FreeForm Concept system is a unique, 3D touch-enabled concept design system that lets users easily create and clearly communicate design concepts using the most intuitive 3D tools available today. The FreeForm Concept system allows designers to quickly rough out models, "deco" them with paint and images, and render them to test out different design directions before committing to detailed models or physical prototypes. The FreeForm Concept system includes the PHANTOM Omni haptic device that allows designers to use their sense of touch to transform the images in their mind's eye into 3D designs as easily and naturally as sketching and painting.
With the FreeForm Concept system, users can quickly create 3D design concepts and then share them through QuickTime® VRs, rapid prototypes, or renderings. They can hand off designs in 3D instead of 2D-reducing the amount of time spent interpreting concepts and re-working models. Lisa Miller, Director of Product Management for the FreeForm Concept system at SensAble said, "The FreeForm Concept system helps conceptual designers meet multiple challenges that they face every day-producing multiple design concepts in less time, helping everyone in the design approval process visualize the design in 3D, and working more effectively with 3D modelers."
As part of the FreeForm product family the FreeForm Concept system extends the digital pipeline by exporting files that are compatible with the FreeForm® Modeling Plus™ system-giving modelers a head start on detailed 3D modeling and preparation of designs for engineering and manufacturing. Creata Promotion USA, Inc., a leading global marketing and consumer products supply company best known for creative marketing promotions and innovative consumer products, is a FreeForm Modeling Plus customer. From marketing strategy, to concept ideation, to product development, to manufacturing, Creata partners with some of the world's most recognized brands including McDonald's, Kellogg's and Bic. According to Dr. Tao Xu, Executive VP, "We've been using SensAble's FreeForm Modeling Plus systems for several years now to speed the modeling process for our promotional toy line. The FreeForm Concept system extends the digital pipeline by providing a system tailored to the needs of concept designers. SensAble's 3D, touch-enabled solutions help us deliver the highest quality products in the fastest timeframes with the lowest cost."
FreeForm Concept lets you work directly, interactively, and creatively-not mathematically-to create compelling 3D designs.
Key benefits include:
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3D touch-enabled for direct, natural interaction
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Leverage 2D hand or digital sketches
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Improve experimentation and testing of design ideas Experiment with more designs in the time available
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Reduce the time spent preparing 3D design concepts for presentation
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Shorten the design approval process
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Reduce the time spent interpreting concepts and re-working models
Key features include:
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Carve, push, pull, draw, and paint in 3D
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Layer images on the model's surface with 3D paint layers
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Import native Adobe® Photoshop® or Illustrator® files or hand sketches
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Present articulated figures in a variety of poses
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Render a single view or create a QuickTime Virtual Reality animation of a model
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Rapid-prototype FreeForm Concept models and send them downstream to any package that can import .stl or .obj files
The FreeForm Concept system is sold with the Phantom Omni to offer the most cost-effective, 3D touch-enabled concept design solution for design departments, classrooms, small businesses and freelancers. The system runs on Windows® XP and Windows 2000. For more information or to purchase FreeForm Concept version 1.0, please contact info@sensable.comor +1-781-937-8315 or contact an authorized reseller or distributor near you.
About SensAble Technologies
With over 1600 systems worldwide, SensAble Technologies is a leading provider of 3D touch-enabled digital solutions for product design and research. SensAble and its products have won numerous awards and have been featured in publications including The Wall Street Journal, New York Times, Business Week and Fortune. SensAble's customers include: adidas-Salomon, ECCO Design, Hasbro, Levolor, Mattel/Fisher-Price, Medicom Toy, New Balance, Nike, Playmobil, Price Pfister, Reebok, Unitec, Wedgwood, and leading universities and research facilities worldwide. For more information, visit www.sensable.com.
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©2003. SensAble Technologies, Inc. All rights reserved. FreeForm, FreeForm Concept, FreeForm Modeling, FreeForm Modeling Plus, FreeForm Mold, PHANTOM, PHANTOM Desktop, PHANTOM Omni, GHOST, 3D Touch, and SensAble are trademarks or registered trademarks of SensAble Technologies, Inc. Other brand and product names are trademarks of their respective holders.
SensAble Technologies, Inc., 15 Constitution Way, Woburn, MA 01801. Tel: +1-781-937-8315, Fax: +1-781-937-8325, Web: www.sensable.com, Email: info@sensable.com.
