Kristen Larsen
SensAble Technologies
15 Constitution Way
Woburn, MA 01801
T: 781-939-7495
F: 781-937-8325
klarsen@sensable.com
Woburn, MA, January 17, 2003 - SensAble Technologies, Inc. announced today it has
established a strategic partnership with UK-based Delcam plc, a leading supplier and
manufacturer of CAD/CAM software. The partnership enables Delcam to market, resell, and
support SensAble's touch-based FreeForm system in the UK and Italy as an integrated part of its
suite of products. Close, technical collaboration between the two companies ensures easy flow of
data between the FreeForm system and Delcam's Power Solution design and manufacturing
software, providing a more powerful digital solution for the product development process, from
concept creation to manufacturing.
The FreeForm modeling system allows companies to transform the way they develop products -
from concept creation to finished part. Modeling with touch enables users to easily create
products typically characterized by challenging and complex free-formed shapes. The FreeForm
system allows companies to move from a traditional, physical process to a completely digital
pipeline. Using a FreeForm system-based workflow dramatically compresses cycle time without
sacrificing design quality and artisanship.
"By partnering with SensAble Technologies, we believe that our customers will be able to extend
their investment in a completely digital workflow further by using the FreeForm modelling
system," said Delcam's European Business Development Director, Clive Martell. Delcam will be
initializing the partnership by hosting the first-ever UK-based FreeForm system's user group in
the first quarter of 2003.
"Delcam has both a strong presence and a great reputation in Europe for developing and
supporting digital solutions for their customers who produce highly complex designed products
such as toys, footwear and ceramics and the tooling for their manufacture," said Tom Ellery, Vice
President at SensAble Technologies. "By partnering with Delcam, we are able to provide our
European customers with a more powerful suite of technologies that will change the way they
produce products, from art to part."
About SensAble Technologies
SensAble Technologies is a world-leading provider of innovative, touch-based applications and
tools. Core markets include 3D product design and development companies as well as research
and academic institutions. SensAble and its products have won more than a dozen awards and
have been featured in publications worldwide, including TheWall Street Journal, Business Week
and Fortune. The company has over 500 customers in 30 countries, including adidas-Salomon,
Bandai, Black and Decker, ECCO Design, GE, Gillette, Hallmark, Hasbro, Honda, Mattel/Fisher-Price, New
Balance, Nike, Playmobil, Reebok, Unitec, Wedgwood and leading universities worldwide. For
more information, visit www.sensable.com.
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SensAble, FreeForm and PHANTOM are registered trademarks of SensAble Technologies, Inc. All other companies and products referenced herein have trademarks or registered trademarks of their respective holders. SensAble Technologies, Inc., 15 Constitution Way, Woburn, MA 01801. Tel: +1-781-937-8315, Fax: +1-781-937-8325, Web: www.sensable.com, Email: info@sensable.com
