Kristen Larsen
SensAble Technologies
15 Constitution Way
Woburn, MA 01801
T: 781-939-7495
F: 781-937-8325
klarsen@sensable.com
New Orleans, July 25, 2000 - Los Angeles based Moon Crescent Studios is taking a new approach to digitally animated films. Using SensAble's FreeForm™ modeling system, the studio will reduce the time and cost to produce digital content for film and animation.
The world of digital animation and film production is more competitive than ever. Whether a particular company's bid is accepted is based not only on cost and quality, but also the speed with which they can produce content. Moon Crescent Animation Inc, a division of Moon Crescent Studios, is reducing the time required for character animation and modeling not by adding more digital artists, but rather by changing the technology pipeline used to produce content.
"Digital filmmaking is constantly changing and finding ways to do things better and create more interesting results," commented Moon Crescent Animation's VFX Supervisor and Vice President Steffen Wild. "The creative content as well as the technology that we are developing and implementing at the studio will redefine the way people make movies."
The FreeForm modeling system allows sculptors and artists to create 3D models using their sense of touch. It blends the intuitiveness and expressiveness of physical modeling with the power and productivity of digital modeling. For digital content creation customers like Moon Crescent Studios, this means they can model characters precisely as they exist in the minds of their creators. FreeForm tools allow them to tackle modeling challenges previously beyond the capabilities of computer software. The results are big improvements in productivity and time-to-market that come without sacrificing high aesthetic standards.
"Our collective vision is to fundamentally change the digital workflow to reduce the overall production timeline," said SensAble Executive Vice President Tom Ellery. "Working with Moon Crescent, we have seen how FreeForm modeling drastically reduces time spent in the creation process for both their traditional and computer artists."
About FreeForm modeling
FreeForm tools use familiar, physical metaphors, such as sculpting and wire cutting, that work in a direct and obvious manner. Controlling these tools through touch gives users an unprecedented connection to their model. "Intent" flows directly into the digital form, and any type of nuance or gesture can be faithfully captured. In addition to delivering the flexibility and expressiveness of clay, direct model interaction and familiar tools help eliminate the months-long learning curve typically needed to master 3D modeling software. As a result, the well-known productivity benefits of digital modeling can now be applied to a variety of modeling challenges previously beyond the capabilities of computer software.
About SensAble Technologies
SensAble Technologies is transforming the way people use computers in the 21st century. Our groundbreaking technology allows you to fully interact with your computer via your sense of touch. Two dimensions-sight and sound-become three, sight, sound and now touch. And that gives you the freedom to work in a more natural, intuitive way. SensAble and its products have won over a dozen awards and have been featured in publications worldwide, including The Wall Street Journal, Business Week and Fortune. The company has over 450 customers in more than 30 countries, including adidas-Salomon, Hasbro, Disney, Boeing, Shell, General Electric, NTT Communications, Motorola, Mayo Clinic and leading universities worldwide. For more information, visit www.sensable.com.
About Moon Crescent
Moon Crescent Studios, formed in 1999, is a digital animation/live action entertainment company, combining award-winning film and television expertise with today's newest technologies. Moon Crescent is currently in production with its first theatrical motion picture, PC and the Web. The live action and 3-D animated feature film is scheduled for release in 2001.
SensAble, PHANTOM, FreeForm, GHOST and 3D Touch are trademarks or registered trademarks of SensAble Technologies, Inc. All other companies and products referenced herein have trademarks or registered trademarks of their respective holders.
SensAble Technologies, Inc., 15 Constitution Way, Woburn, MA 01801.
Tel: 781-937-8315, Fax: 781-937-8325, Web: www.sensable.com, Email: info@sensable.com.
