Pankhurst Design Development, based in the United Kingdom, is one of Europe's foremost product innovation consultancies. The industrial designers at PDD create products for clients in sectors such as consumer products, IT/telecommunications, medicine, high-technology, and packaging. Recognizing and understanding the potential of FreeForm Modeling in their business, PDD invested in FreeForm Modeling to increase the effectiveness of their designs. "For ten years, PDD has pioneered the use of digital media within product design," said Graham Lacy, Head of Technical Design. "Yet we have always needed to combine form creation with defined constraints. With FreeForm v4, we finally have a system that pursues both efficiently."
